ARTICLE BY ABC News

Salmon Tasmania fish pen ad banned over potentially misleading content

A Salmon Tasmania ad promoted across Facebook and Tasmanian cinemas has been removed following a breach in advertising standards.

A panel upheld a complaint that the ad could mislead the audience by suggesting the conditions under one Nubeena salmon pen is representative of all salmon pens.

Class of Consumers Sues Industrial Salmon Giant Over Alleged Deceptive Marketing of “Mama Bear” Products’ Sustainability

Despite trading on a cute, pastoral image, Mama Bear salmon is sourced from a company operating at the bleeding edge of destructive industrial salmon farming, according to a federal lawsuit filed today. A Mama Bear purchaser is bringing a putative class action claiming that its marketing violates consumer protection laws. The plaintiff is represented by fair food system advocacy organization FarmSTAND and the law firms Pearson Warshaw, LLP and Jennings & Earley PLLC.

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