A Salmon Tasmania ad promoted across Facebook and Tasmanian cinemas has been removed following a breach in advertising standards.

A panel upheld a complaint that the ad could mislead the audience by suggesting the conditions under one Nubeena salmon pen is representative of all salmon pens.

When Alessandro Bocconcelli first traveled to the Los Lagos region in southern Chile in 2014, he was captivated by its immense beauty. Located adjacent to the Pacific Ocean in the Chilean Patagonia, the region includes a large internal sea surrounded by enormous swaths of untouched wilderness. It is home to an abundance of marine life, including the blue whale.
But it has also been the subject of controversy due to the influx of salmon farming in the area.

For years, Scotland’s salmon industry has sold an image of cold, clean seas and “responsibly farmed” fish. Behind that marketing, regulators have been sitting on welfare inspection reports detailing mass mortalities, gruesome failures and shocking conditions on farms linked to supermarket favourites Co‑op and Marks & Spencer.